CASE STUDY:

Pfizer Healthcare Portal

CUSTOMER PROFILE :

Pfizer Inc. is a research-based, global pharmaceutical company with three business segments: pharmaceutical, animal health and consumer health care. Pfizer Limited is the principal subsidiary in the United Kingdom of Pfizer Inc.

CHALLENGE:

Pfizer Limited wanted to launch a healthcare portal with an emphasis on erectile dysfunction. Their main intention was to help men and women understand the causes of sexual diseases and learn about potential cures.

The challenge was to create a system, which offered a high degree of personalization at the user’s end.

RESPONSE:

JLD Technology conducted an in-depth analysis of the functionality needed to support Pfizer Limited’s healthcare portal. Based on this analysis, Arden designed a portal using BroadVision’s One-to-One Enterprise software that offers a high degree of personalization to the end-users.

A comprehensive system was developed wherein the registered users had access to online medical advice, alert services providing information on the latest updates to the portal, games, quizzes, e-cards, direct email from the doctors to answer queries of the registered users.

While Pfizer Limited had to manage most of the Web site content using the BroadVision Dynamic Command Center (DCC), JLD Technology created a Web interface to easily administer news articles and member questions.

TECHNOLOGY:

Solaris Operating Environment
BroadVision
Oracle® Database
JavaScript

FEATURES AT A GLANCE :

Member’s Area
Access to online medical advice
Submit questions to doctors
Member games and quizzes
Monthly newsletters
Personal stories
E-Cards
Alert service (information about additions to the portal)
Access to the doctors database

News Admin Section
Add/update/delete news articles
Display article in the Latest News scroll box

Doctor Admin Section
View/delete/reply to questions
Send email to doctor